Websites - Capital Group Emerging Markets Digital Strategy

  • As Capital Group continued to steadily expand assets under management in most areas of investment in the 2000s, some of our asset classes were aiming to increase their competitive edge using our digital strategies. Capital Group’s emerging markets investment group approached our team about crafting a new digital strategy.

  • Part of the solution included a robust digital strategy with a focus on targeted microsite initiatives and video integration. My role as lead UI Designer and Front End developer was content production, design and coding for all institutional Emerging Markets digital marketing efforts during this era for the firm. This also involved taking the lead on conducting 1-on-1 video interviews with the firm’s EM Portfolio Managers, securing approval from legal, editing the raw video footage to final cut, web integration, and full release to production environment.

Skills / Process / Software

  • Axure

  • XHTML / CSS / Javascript

  • Adobe Creative Suite

  • Sketching/Wireframing

  • Mockups

  • User testing

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