As lead UI/UX Designer, my approach was to start with thoughtful discussions around what and who the company was and is, and how to best represent this and jumpstart their web presence for clients and prospects.

After proper due diligence, including sketching sessions, wireframing, sitemapping, high fidelity mockups, and SEO targets, we landed on a strategy. Our timeline was tight, including all new product photography - from concept to completion, we successfully launched the new website in two months.

As a result, statistically we saw immediate positive results. In the first 3 months our overall impact included a 128% increase in Visits, a 156% increase in Unique Visitors, and a 248% increase in Page Views.